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Friday, October 9, 2026
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The Video Platform Grants Viewers Control to Reduce AI-Generated Content in Personal Streams

Users will soon have a updated setting that permits them to reduce the amount of artificial intelligence-produced videos appearing in their streams. This step comes as the service announced that it now features over 1 thousand million AI videos.

Testing and Rollout

The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This development aligns with a rise in AI-generated material, driven by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that nearly one in 10 of the quickest rising video streams on a competing service primarily display clips produced artificially. A large amount of this content is deemed mass-produced AI material, a label for poor-quality, factory-style content that is frequently absurd or dreamlike.

“We know from our community that numerous viewers like content made with AI tools, including digital art to educational videos, and we aim to offer the community the power to adjust the amount of that, according to their own choices,” commented a spokesperson.

Scale of AI Content

The platform disclosed that there are now over a billion videos on its network tagged as made with AI. Collectively, in excess of 100 m media items are uploaded to the app daily, making AI content a relatively small percentage of its overall inventory.

Customizing Your Feed

Users will be capable of limit or boost the amount of AI content they view by opening the content preference feature in the app and selecting the AI content topic. Other topics that currently be modified under the setting cover politics, clothing, cosmetics, and choreography.

Platform Guidelines

The platform’s guidelines oblige creators to tag “realistic” AI-made content, and it bans malicious AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its user guidelines.

Additionally, the app will from now on add an artificially created watermark to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting AI-generated material. This action is aimed to deter users from attempting to bypass the labeling process.

AI Literacy Programs

TikTok is also introducing a $2m educational fund for experts and institutions to develop educational content about responsible artificial intelligence. This initiative will support educational bodies specializing in educating computer science.

Moderation Strategy

The platform has supported its moderation strategy, amid discussion over proposals to make redundant a large number of content moderators in the UK. It is planning to eliminate a significant number of roles in its content moderation division in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.

A company official explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it is viewed by staff. The platform stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to the use of its automated systems.

We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
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The writer

Christopher Cisneros

A digital strategist with over 10 years of experience in SEO and content marketing, passionate about helping businesses thrive online.

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